Wrike Shows How Powerful Work Management Drives ROI for Adobe MAX Creative Teams | New




Wrikethe most powerful work management platform, today announced that it will exhibit at Adobe® MAXwhich runs from October 18-20 in Los Angeles, California. As a Platinum Sponsor, Wrike will demonstrate how it offers a work management platform that promises ease of use, versatility, and scalability to meet the growing demands of marketing and creative teams at booth #709.

This press release is multimedia. See the full version here: https://www.businesswire.com/news/home/20221012005400/en/

Esther Flammer, Chief Marketing Officer, Wrike, at Adobe MAX (Graphic: Business Wire)

Today’s creative teams face tight budgets and increasingly complex campaigns, as well as siled apps, teams and work. According to Wrike Dark matter of work research, on any given day, creatives send and receive 495 messages across 19 different apps, creating high complexity and low visibility of work in progress. This translates to a loss of up to $67 million per year in wasted time, delayed or canceled projects, and loss of personnel caused by dark matter. At Adobe MAX, Wrike will demonstrate how teams can increase visibility, automate processes, and streamline workflows to fully unleash creativity.

“As a CMO, I understand the pain that marketing and creative teams face and how these issues have morphed over the years, especially lately,” says Esther Flammer, Chief Marketing Officer at Wrike. “Marketers are feeling the effects of economic instability. and how it affects buying behavior, as well as the pressure to increase efficiency, while putting forward our most creative thinking to present ourselves effectively to buyers. With the right knowledge and the right technology, we can have a strategic impact on business growth despite these challenges. At Adobe MAX this year, we look forward to sharing how Wrike can play a role in maximizing marketing and creative teams as a strategic driver of your organization’s success. »

On October 19, Flammer will present on “ How to measure creativity and deliver impactful work“, an in-person thought leadership session that will offer practical advice aimed at helping marketers and creatives increase campaign productivity and time to value. Flammer will offer a CMO’s perspective on how creative professionals can maintain critical visibility into the work; better track and measure impact in an era where demonstrating value is essential; and integrate tools like dashboards that track ROI, impact, and value with real-time project visibility. The one-hour presentation is part of the Creativity and design in business, graphic design, social media and marketing conference and will take place on Wednesday, October 19 from 3:30 to 4:30 p.m. PDT.

At the Wrike booth, attendees can experience:

  • Demos of the Wrike Platform, including use cases for creative and marketing teams and key features, such as review and approvals, templates, workflow automation, and more.
  • Chats with Wrike experts on the benefits of overseeing multiple cross-functional projects in one place.
  • Competition who will enroll them in fun giveaways.
  • creative corner where participants can contribute to a life-size doodle wall.
  • Additional materials on how creative and marketing teams can leverage a powerful work management platform to improve their work by spending less time on admin and more time creating.

Over two million people in over 20,000 organizations around the world use Wrike. Stop by booth #709 from October 18-20 to find out why.

About Adobe MAX

Adobe MAX (October 18-20, 2022) is the world’s largest creativity conference, fueling, inspiring, educating, entertaining and fostering relationships within the global creative community. Through keynotes and sessions featuring creative personalities, inspiring artists and like-minded peers, as well as workshops and technology previews, each Adobe MAX offers endless opportunities for seasoned creative professionals, hobbyists and students to take their creative skills to the next level. MAX 2022 features notable presenters and performers Siân Heder, Kevin Hart, Jeff Koons, Steve Aoki and Twenty One Pilots, among many others. This year, for the first time, creatives can attend in person in Los Angeles or register online (for free), so everyone, everywhere can learn and love MAX 2022.

About Wrike

Wrike is the most powerful work management platform. Designed for teams and organizations looking to collaborate, create, and excel every day, Wrike brings everyone and all work together in one place to eliminate complexity, increase productivity, and free people to can concentrate on their most useful work. With unparalleled power, versatility, and intuitiveness, Wrike is the only work management solution an organization will need to scale, optimize, and scale quickly in a competitive world. Over 20,000 happy customers power their future and come together in Wrike, including Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. For more information, visit wrike.com.

Show source version on businesswire.com:https://www.businesswire.com/news/home/20221012005400/en/

CONTACT: Rory Schaff

Senior Manager, Communications





Copyright BusinessWire 2022.

PUBLISHED: 10/12/2022 09:00 AM/DISC: 10/12/2022 09:02 AM


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